OUR STRATEGY

Three-dimensional Driving · Integrated Whole-house Woodwork Strategy

Inheriting the exquisite craftsmanship heritage of NIHON FLUSH Japan dating back to 1965, NIHON FLUSH Group focuses on integrated whole-house woodwork of doors, walls and cabinets as well as refined storage solutions, and lays out three major tracks: engineering fine decoration, home improvement retail and prefabricated integration. Relying on multi-base intelligent manufacturing, F★★★★ environmental standards and digital flexible production, the group strives to become a world-leading high-end Japanese home intelligent manufacturing enterprise, achieving large-scale, high-quality and green sustainable development.

B2B ENGINEERING

Engineering Fine Decoration

Deeply engaging in centralized procurement business with leading real estate developers. With flexible production scheduling and full-closed-loop delivery capabilities, we provide bulk supporting delivery of doors, walls and cabinets for residential, apartment and commercial projects.

B2C RETAIL

Home Improvement Retail

Centering on whole-house customization and full Japanese-style storage solutions, we build a nationwide network of brand stores, bringing Japanese spatial aesthetics and refined storage concepts to quality families worldwide.

PREFAB FIT-OUT

Prefabrication Innovation

Proactively deploying the prefabricated interior decoration track, we adopt industrialized woodwork integration technology to create highly efficient, eco-friendly and uniformly standardized spatial solutions that adapt to rapid delivery demands across diverse scenarios.

GLOBALIZATION

Global Development

Leveraging the R&D advantages of the Japanese headquarters and intelligent manufacturing capacity in China, we expand global markets and international commercial projects, exporting Japanese precision craftsmanship standards and integrated whole-house woodwork system solutions.

>60years
Precision craftsmanship heritage in Tokushima, Japan
4bases
Intelligent manufacturing & warehousing in China
200+stores
Nationwide brand stores
F★★★★
Environmental standard
STRATEGIC ROADMAP

Four-stage Strategic Evolution Path

From engineering foundation to overseas expansion, NIHON FLUSH advances the implementation of its integrated whole-house woodwork strategy in a well-defined rhythm.

01
Phase 1 · Foundation2002–2014

Building with Precision Craftsmanship, Deep Cultivation in Engineering

Starting from the China Headquarters, we entered the fine decoration track of leading real estate developers, established the MRP intelligent production scheduling and standard installation system, and laid the core capability foundation for large-scale engineering delivery.

02
Phase 2 · Capacity Expansion2015–2021

Expanding Production Capacity, Nationwide Layout

With the commissioning of production bases in Qingdao, Jiangxi and Yantai, a multi-region coordinated intelligent manufacturing network has been formed. The annual production capacity exceeds 2 million sets, with services covering core cities nationwide.

03
Phase 3 · Upgrade2022–2024

Category Upgrade & Whole-house Iteration

Leveraging the group's strengths in R&D and intelligent manufacturing systems, we launched whole-house customization and Japanese-style high-end residence solutions. We completed the comprehensive upgrade of the integrated door-wall-cabinet woodwork system and realized the standardized implementation of the refined storage system.

04
Phase 4 · Expansion2025–future

Innovation-driven, Global Expansion

Deeply cultivating the emerging prefabricated interior decoration track, expanding a diversified business cooperation matrix, steadily advancing overseas market layout, and exporting Japanese precision craftsmanship and green woodwork systems.